Glossary
The key terms around digital, SEO, BI and AI — short and clear.
A curated glossary of the terms that come up most in our work. The final term list is shaped by GSC and SEO data.
What this page covers
- →Strategy & growthDigital strategy, GTM, CLV, AOV, churn rate.
- →VisibilitySEO, SEM, SEA, conversion funnel, Core Web Vitals.
- →Data & AIBusiness intelligence, Power BI, AI agent, custom GPT.
What is a customer experience framework?
A customer experience framework is a structured model of customer journey, experience layers and foundations. It turns CX strategy into delivery. → Read the CX Framework