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INSIGHT · ECOMMERCE

Fashion Funnel Correlation Analysis

Which signals actually predict conversion, and which are noise.

AR
Axel Rübenhagen
The Seventy 2 Digital
1 min read Fashion Funnel · Correlation Analysis

A supporting analysis to the fashion funnel. We test which metrics correlate with conversion, separating the signals worth acting on from the noise.

What this page covers
  • 01Method - how the correlations were built and read.
  • 02Findings - the signals that move with conversion.
  • 03So what - how to act on the relationships that hold.

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