The research hub
Original, data-driven analysis on customer experience, marketplaces, conversion and search.
Our research silo — long-form, evidence-led pieces. Customer experience is the anchor; the rest map the eCommerce landscape.
Project Management
Agile, hybrid, and AI-assisted delivery — from method to shipped work.
Read →INSIGHTAI in Project Management
Why AI in PM is a question of how you work, not which tool you use. Our perspective across the full project lifecycle.
Read →analyseAI Prototyping in Practice
How we ran raw traffic data into a clickable product concept, with AI on production and the judgment kept human.
Read →insightBuilding the CX function
Why the build is decided by the mandate and not by the journey map.
Read →InsightA Framework for Digital Customer Experience
Journey, layers and foundations.
Read →INSIGHTSemrush Trends + Power BI
Turn Semrush Trends traffic data into a live Power BI competitive dashboard.
Read →analyseWhat is retail media
The retailer's side of retail media - turning reach, data and surfaces into a revenue stream.
Read →INSIGHTSemrush Ranking Factors 2024
What the 2024 Semrush study actually tells you to do differently.
Read →INSIGHTInside the Fashion eCommerce Conversion Funnel
Where fashion shoppers convert, and drop.
Read →analyseJoint Business Plan
Turn the annual review into a plan both sides sign, and make the terms the consequence.
Read →analyseE-Commerce KPIs
Read the whole purchase journey backwards from revenue and allocate retail budget by effect.
Read →INSIGHTFashion Funnel Correlation Analysis
What actually moves conversion.
Read →AI LabSelf-Hosted AI Pipeline
How we built a private document pipeline that runs on our own NAS, with zero cloud and no monthly API bill.
Read →InsightMarketplace Traffic Index
How the largest online marketplaces actually win traffic, read across 100 domains and eight channels.
Read →analyseTrade Marketing
How an action catalog turns retail-partner audits into a working program.
Read →InsightBuilding a Distribution Strategy
How to get from a market overview to the right channel decision in a digital-first market.
Read →InsightHorizontal vs. Vertical Marketplaces
Two models, two playbooks.
Read →INSIGHTAltagamma–Bain Luxury Market Monitor
An archive of the luxury monitor.
Read →INSIGHTA Custom GPT for Sentiment Analysis
Brand monitoring with a custom GPT.
Read →INSIGHTSemrush Market Explorer
Competitive market sizing, share-of-traffic benchmarking, and a clean pipeline into Power BI.
Read →INSIGHTCompetitor Traffic Analysis
A repeatable Semrush Market Explorer method for finding the channel where your competitor set over-indexes.
Read →INSIGHTEcommerce Business Development
How we turned a 25% online sales target into eight concrete initiatives for a premium automotive brand.
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