Inside the Fashion eCommerce Conversion Funnel
Fashion has its own funnel, image-led, emotional, return-heavy. Here is where conversion is made and lost.
Fashion eCommerce behaves unlike any other category (high returns, heavy reliance on imagery, emotional purchase). This piece maps where conversion happens and where it leaks.
What this page covers
- 01The funnel - from discovery to checkout, the critical transitions.
- 02The levers - what actually moves fashion conversion.
- 03Returns & revenue - why conversion without a returns view misleads.